I just got back from an awesome mastermind in beautiful San Diego, California where I got to spend time with Frank Klesitz, the CEO of Vyral Marketing, and a handful of other top agents across the country. Each of us has different things going on with our businesses, but there was a lot of commonality among us, and we’re all focused on being the best we can be when it comes to marketing our business.
That being said, I’ve been a Vyral Marketing client for a long time now, and today I want to talk about the value of doing business with them and what that business entails. Before I was their client, I knew that I wanted to implement video in my business, but I’m no “techie,” and I was spending so much time spinning my wheels trying to edit videos. Once I found Vyral, it changed my life.
People ask me all the time, “How do you measure your return on investment with Vyral Marketing?” Their service costs about $500 per month, and in return, I shoot two videos per month that get sent out to my database. The numbers and statistics of these videos are tracked, so I get a report afterward of who clicked on what. This gives me a rundown of who to call and what to say when I call them. They also provide coaching and accountability. I know I have to get those videos done on time or they’ll be asking me where they are.
There are a couple other things included in the subscription that I didn’t even realize until recently.
First, we know our business is all about our database, and you’ll already have a database of your “mets.” These are your past clients, friends, family, or any buyer or seller leads you’ve had past conversations with. Categorize your “mets” and make a list of your centers of influence. Once you’ve categorized your “mets,” you’ll send them two videos a month.
For our database videos, I like to mix them up. For example, first I’ll send a market report. Then, because I’ve noticed that my database really likes videos about their community, I’ll send a video where I spotlight a local business or nonprofit. I want to provide my audience with content I know they’ll care about, and I can tell how many people click and share these videos.
They also send monthly postcards to your database which is a snapshot of you and a video you’ve made. You pay for the postage and the printing, but they’ll help create the postcard.
If you’re like I once was and you’re perhaps struggling to figure out a way to increase the touches to your database, this is the answer. After you make a video, you can send them a postcard that shows the picture of the video and offers them a way to subscribe to your videos and your website.
Lastly, you have to call your mets, and having a fun way to call them is especially important. Adding events to your business is the easiest way to do this. Make your phone calls ways of being a connector and adding value to them. They’re the ones who help our business grow, and referred business is the best kind of business.
If you have any more questions about working with Vyral Marketing or you’d like to connect with them, give me a call. I’d be happy to help.